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What is Digital Marketing? Best Digital Marketing Course In Pune


This is the types that included in the Digital Marketing that we learn from the best digital marketing course in Pune
Image source: www.laudco.com

What is Digital Marketing?

Digital marketing refers to promoting products and brands using online channels such as websites, search engines, social media, email, and online advertising. It involves various strategies to reach and engage with a target audience, including SEO, PPC advertising, and social media marketing.


Why do we have to learn a Digital Marketing Course?

Digital marketing is cost-effective, making it an ideal choice for small business owners. Traditional marketing methods tend to be significantly more expensive, which can pose a financial burden for small businesses that have limited budgets.

Screenshot of Traditional TV Ads Budget as per Ant Media Website - Digital Marketing Course in Pune
Traditional TV Ads Budget (source: Ant Media Website)

Digital Marketing Course in Pune - Screenshot of Newspaper Ads Budget as per Ant Media Website
Newspaper Ads Budget (source: Ant Media Website)

TV and newspaper ads can be prohibitively expensive for small business owners seeking to promote their businesses. In contrast, digital marketing offers cost-effective alternatives, particularly through paid ads. With digital marketing, businesses can run ad campaigns with budgets as low as 3000/- rupees, depending on their specific business and criteria.

This affordability is one of the key reasons why learning digital marketing is crucial in today's world. As the future becomes increasingly digital, traditional marketing techniques are experiencing declining effectiveness, while digital marketing continues to gain popularity. By embracing digital marketing strategies, businesses can capitalize on the growing online presence of their target audience and effectively reach them through various digital channels.


What Will You Learn in a Digital Marketing Course?

Digital marketing encompasses a wide range of strategies and tactics used to promote products, services, and brands through digital channels. Here are some key components of digital marketing:


Search Engine Optimization (SEO)

Optimizing websites and content to improve visibility and rankings in search engine results pages, increasing organic traffic.

SEO Ranking on SERP - Flipkart and 91mobiles achieve higher rankings for the keyword 'smartphone under 15000' in the field of digital marketing and SEO.
This is an SEO Ranking on SERP showing that Flipkart and 91mobiles achieve higher rankings for the keyword 'smartphone under Rs. 15000.


Pay-Per-Click (PPC) Advertising

Running paid ads on search engines and other platforms, where advertisers pay a fee each time their ad is clicked.


Paid Ads Ranking on SERP - Puravankara and Passcode Real Homes invest varying amounts of money in paid ads to achieve top rankings on the SERP page in the field of digital marketing.
This is a Paid Ads ranking on SERP showing that Puravankara and Passcode Real Homes run paid ads, investing different amounts of money to secure top rankings on the Search Engine Result Page (SERP)


Social Media Marketing

Leveraging social media platforms to engage with and reach a target audience, create brand awareness, and drive traffic and conversions.

Tusk Electric Toothbrush brand promotion on Instagram, showcasing their products and engaging with their audience on the popular social media platform.
Tusk Electric Toothbrush Promotes Their Brand on Social Media Channels Like Instagram

Content Marketing

Creating and distributing valuable and relevant content (such as blog posts, videos, and infographics) to attract and engage a target audience, build brand authority, and drive customer actions.

Ariro Toy Shop's content marketing efforts on their official website, utilizing informative and engaging blog posts to raise awareness and connect with their audience.
Ariro Toy Shop Builds Awareness Using Content Marketing Strategies, Creating Useful Blogs on the Official Website

Email Marketing

Utilizing email campaigns to nurture leads, build relationships with customers, and promote products or services.

KFC's email marketing campaign promoting their Wednesday offer, featuring enticing catch words and special discounts, delivered to subscribers' inboxes every Wednesday and Friday.
KFC Utilizes Email Marketing to Promote Their Wednesday Offer

Online Advertising

Displaying ads on various websites, including banner ads, pop-up ads, and video ads, to reach a wider audience and increase brand visibility.

Max Protein Advertisements Prominently Displayed on Both Sides of Moneycontrol Website, Boosting Business Promotion
Max Protein advertisements are showcased on both sides of the Moneycontrol website, effectively promoting the business

Influencer Marketing

Collaborating with influential individuals on social media or in a specific industry to promote products or services and tap into their audience base.

 Instagram promotion by Actor Bhuvan Bam for The Man Company Perfumes, featuring a paid partnership disclosure.
Actor Bhuvan Bam Promotes The Man Company Perfumes on Instagram (Paid Partnership)

Mobile Marketing

Optimizing marketing efforts for mobile devices, including mobile-responsive websites, mobile apps, and SMS marketing.


A visual representation of a mobile marketing campaign promoting a business, featuring mobile ads, app notifications, and SMS promotions.
A visual representation of a mobile marketing campaign promoting a business, featuring SMS promotions.

Website Analytics

Monitoring and analyzing website and campaign performance using tools like Google Analytics to gain insights into user behavior, traffic sources, and conversion rates.

Acquisitions Overview Report in Google Analytics
Acquisitions Overview Report in Google Analytics

Conversion Rate Optimization (CRO)

Improving website design, user experience, and landing pages to increase the percentage of visitors who convert into customers or take desired actions.

A visual representation of Conversion Rate Optimization (CRO) and the process of developing a CRO strategy.
Conversion Rate Optimization: Building an Effective CRO Strategy. Source: Amplitude digital

Digital marketing is a dynamic field that constantly evolves as technology and consumer behavior change. It offers businesses diverse and powerful methods to reach and engage with their target audience, drive website traffic, generate leads, and ultimately increase sales and brand loyalty.


Job Opportunities and Salary Outlook for Digital Marketing in Pune 2023

The digital marketing industry is experiencing rapid growth, resulting in increased job opportunities and rising salaries. This dynamic field is expanding at an accelerated pace, creating a multitude of career prospects. Let's delve into the diverse job positions available within digital marketing and explore the corresponding salary ranges.

​Digital Marketing Job

​LinkedIn

Naukri

Indeed

Average Annual Salary

Digital Marketing Executive

419

340

347

5 Lakhs

​Social Media Specialist

​694

1787

148

4.1Lakhs

SEO Specialist

408

304

31

3.7 Lakhs

Content Manager

832

307

238

6 Lakhs

Content Writer

609

275

241

3 Lakhs

​Social Media Marketing Executive

698

2302

296

2.5 Lakhs

Email Marketing Specialist

318

2465

104

4 Lakhs

If you want to work in digital marketing, you need to be aware of the many job opportunities. Content marketing specialists, digital marketing copywriters, digital marketing executives, inbound marketing managers, SEM specialists, social media managers, marketing automation coordinators, and so on are all examples of these professionals.


Best Digital Marketing course in Pune

Several institutions offer Digital Marketing Classes in Pune and all over India the cost varies from one institute to the next and can range from 30,000 to 1 lakh depending on the number of aspects such as course duration, curriculum, placement support, and so on. Here, I recommend a few of the best Digital Marketing Institutes in Pune.


Digital Vidya - Leading Provider of the Best Digital Marketing Course in Pune

  • Top Trainers: Benefit from the expertise of trainers with over 10 years of industry experience.

  • Class Recordings: Never miss a class with access to recorded sessions for easy revision and reference.

  • Interactive & Practical Learning: Engage in hands-on, problem-based tasks for practical skill development.

  • Individual Attention & Collaborative Learning: Experience intensive classes, group brainstorming, and a vibrant Q&A community for collaborative learning.

  • Learn from Anywhere & Save Time: Attend classes from the convenience of any location, saving up to 120+ hours of travel time.

  • Lifetime Updates: Access revised content for a lifetime, participate in competitions, and continuously enhance your skills.

Contact Details

Official Site: www.digitalvidya.com

Phone No.: +91-80100-33033

Email: info@digitalvidya.com

 

Premium School of Digital Marketing - Best Digital Marketing Training Institutes in Pune

PSDM - The Oldest Digital Marketing Training Institute in Pune, Offering a Modern Approach to Traditional Training:

  • India's No.1 Digital Marketing Institute

  • Practical Training with 100% Placement Assistance

  • Hands-on Experience with Projects & Case Studies

  • Live Classes Conducted by Industry Mentors

  • Learning from Industry Experts

  • Domain & Hosting (WordPress) Knowledge Included

  • Internship Opportunities Available

  • 50+ Recruiting Partners for Job Placement

  • Flexible Learning Options: Online, Offline & Hybrid Sessions

  • Over 25,000+ Students Trained

  • 9+ Digital Marketing Certifications Offered

  • Mock Interviews for Skill Enhancement

  • 6 Months of Membership Benefits

  • Flexible Batch Timings to Suit Your Schedule

  • Daily Session Recordings Provided for Easy Revision

Contact Details

Phone No.: +91-8698606666

Email: info@schoolofdigitalmarketing.co.in

 

Recommended Books for Learning Digital Marketing

If you're here, it means you're already exploring the world of digital marketing. It's a big field with lots of information online and in books. Even if you're taking classes, reading books can bring additional benefits to your learning journey. So, to help you learn digital marketing more comprehensively, I have some book recommendations that I think you'll find helpful.

​Digital Marketing For Dummies

​By Ryan Deiss and Henneberry

​Winning In The Digital Age

By Nitin Seth

​Digital Marketing

By Semma Gupta

Zero to Viral: From Zero to Million Followers in a Year

By Sharan Hegde

Conclusion

Hey friends, let's explore the world of digital marketing together! In this blog, we'll dive into what digital marketing is, learn from real-life examples, and understand how brands leverage it to their advantage. However, when it comes to digital marketing courses in Pune, it's crucial to be cautious. Unfortunately, some courses may promise value but end up being scams, taking your hard-earned money without providing the expected benefits. That's why I won't be mentioning a specific list of digital marketing classes in Pune like other bloggers do. Instead, I recommend watching YouTube videos and reading books to grasp the concepts of digital marketing first. By doing so, you can make an informed decision about joining any online or offline classes to further enhance your digital marketing knowledge. I hope you find my blog valuable and it aids you in making a wise career choice.


Disclaimer: The links on this page are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. I only recommend products and services that I believe will add value to my readers. Thank you for supporting my website by using these links.



















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