Hubspot SEO Certification Exam Question and Answers 2023
In this Hubspot SEO Certification Course 2023, you will learn all things like search engine optimization, link building, keyword research, and much more.
SEO Certification from Hubspot Academy
What you will Learn
Evaluate and improve your website's SEO.
Build Backlinks to your website at scale to increase your website visibility on the Search Engine Result Page (SERP).
Use the insights from keyword research and reporting to improve your search performance.
Why Get Certified
Get Educated
The business world moves fast. Each Hubspot certification is composed of on-demand classes taught by inbound experts, ready to get you on the track to career success. After all, knowledge is power; harness yours.
Get Recognized
Add a globally recognized certification to your LinkedIn profile to prove to your employer or future employer you know your stuff. Your resume will never be the same.
Here’s what you need to know before taking this exam
There are 60 questions.
The exam takes about 1 hour to complete.
You must answer 45 questions correctly to pass.
You must wait 12 hours between attempts.
You have 3 hours to complete the exam.
Check your answers before submitting. You can’t go back and change them after you click submit.
Hubspot SEO Certification Exam Question and Answers 2023
Question 1 Dr. David Driscoll, a very credible and well-respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
Crawling
Ranking
Discovering
Indexing
Question 2 True or False? Google accounts for the majority of searches worldwide.
True
False
Question 3 Choose all that apply, which of these factors will affect your SEO strategy?
How established your business is o? line.
What resources do you have to dedicate to SEO
How many followers you have on social media
What industry your in
Question 4 Choose all that apply. Which of these are imporKPIsKPI's to consider for SEO?
Organic Traffic
Keyword ranking
Bounce Rate
Content Length
Page Load Time
Question 5 How do you build discovery and relevance for search engines?
By increasing the number of backlinks to your pages
By driving as much traffic as possible to your website
By creating lots of high-quality content on the topics you want to be known for
By guest blogging on popular, authoritative sites
Question 6 True or False? Authority directly impacts ranking strength.
True
False
Question 7 Choose all that apply. How do you determine the authority of a piece of content?
The content is optimized for search engines
The content is talked about often
The content is referred to often
the content is cited in other works
Question 8 Choose all that apply. What does your backlink profile measure?
The number of outbound links from your website to other sites
The number of inbound links to your website.
The number of unique domains that link to your website
The quality of inbound links to your website
Question 9 What is the purpose of heading tags?
To provide a hierarchical structure to a web page
To entice readers to click through onto a page
To accurately describe a web page's contents
To tell search engine crawlers information about a page
Question 10 When would it be beneficial to have a different title tag than your heading tag?
When your heading doesn't accurately describe the contents of the page
When your heading is too long and will get cut off in search engine results
When your title is more interesting than your heading
Never, the two elements should always be the same
Question 11 Choose all that apply. Why are internal links important for SEO?
They help users and search engine crawlers navigate your site
They tell search engine crawlers which content should not be indexed
They pass link authority from one page to another
They allow your pages to appear in search engine results
Question 12 Which of these is NOT part of a URL?
Protocol
Domain
Path
Index
Question 13 True & False? You should use hyphens, underscores, or spaces between the words in your URLs.
True
False
Question 14 Why is having duplicate content an issue for SEO?
It can dilute your ranking potential
It confuses users
It can negatively affect your authority
It isn't an issue at all
Question 15 Choose all that apply. Why is it important to have HTTPS for your website?
It encrypts sensitive data, like passwords and credit card numbers
It required by Google
It increases users' trust in your website
It prevents your site from receiving inadvertent penalties
Question 16 What is the purpose of a 301 redirect?
To temporarily redirect users from one URL to another
It prevents search engine crawlers from indexing a page
To resolve duplicate content issues
To permanently redirect users from one URL to another
Question 17 Choose all that apply. Which of these are ways to increase your site speed?
Compress images
Upload images at the exact dimensions they will be used
Add pages to your robots.txt file
Reduce the number of backlinks to your pages
Question 18 What are the two biggest factors in the mobile user experience of your website?
Site speed and pop-ups
Responsive design and backlinks
Site speed and responsive design
Image compression and redirects
Question 19 True or Fase ? Don't use a page's URL as your link description
True
False
Question 20 Choose all that apply. Why are meta descriptions important?
They increase click-through rate and visits from organic search
They increase vist from social media
They increase the authority of a web page
They give people the right information at the right time
Question 21 Which of these terms is NOT involved in the creation of a sitemap?
Marketing
Development
Sales
Legal
IT
Question 22 True or False? The further away a page is from the homepage, the worse it is for that page's SEO.
True
False
Question 23 Choose all that apply. When should you submit your sitemap to Google and other search engines?
When you first publish your website
When you publish a new web page
When you maka e significant change to your site structure
When you redesign your website
Question 24 The different types of keywords are
Fat head, chunky middle, body keywords
Head terms, chunky middle, topic keywords
Head terms, body keywords, long tail keywords
Body keywords, chunky middle, long tail keywords
Question 25 True or False? You should emulate the top-ranking content for
your target keyword, but offer unique value
True
False
Question 26 Sam is the marketing director for StyleHub, a clothing boutique.
They opened their brick and mortar store last year, but Sam only published the
website a month ago and it isn't receiving much traffic yet. Now, they're ready
to focus on SEO and have some resources to dedicate to it. Which three tactics
should Sam focus on initially?
Creating a series o f blog posts and pillar pages; Reaching out to journalists' fobacklinkss , Running a keyword competitive analysis.
Implementing structured data on website, optimizing the load time of the webisite; Guest blogging for other relevant, authoritative webistes.
Optimizing the website to follow on-page SEO best practices, Making the webiste mobile responsive; Setting up a Google My Business profile
Question 27 Which of these is an example of a long tail keywords?
Glasses
Do I need Glasses
Womeyeglassesasses
What does my glasses prescription mean
Question 28 What was the purpose of the Google HummingBird algorithm update
Assocating past search history with similar themes and pulling together keywords and phrases
Parsing out phrases rather than focusing on specific search queries
Targeting link spam and manipulative link building practices
Serving up more personalized and relevant search results
Question 29 What is a pillar page?
A structural strategy to organize the information architecture of your website
A page such s your page apge which links out to a large number of other pages on your site
A way to organize a site's content pages using a cleaner and more deliberate site architecture
A website page that covers a specific topic in depth and is linked to a cluster of related content
Question 30 Google measures how interesting other people think your content is through?
Links
Backlinks
Social Share
Page Views
Question 31 True or False? Google doesn't care about the quality of backlinks, only the quantity
True
False
Question 32 What kind of content is most likely to be organically linked tInformation
Inforamation content
Promotional content
Clickbait content
All content is equally likely to be linked to
Question 33 How many links does it take to rank high in search results?
The same number of links that other pages on your site have
More links than your highest ranking page has
The same number of links that the results ranking on page one have
None of the above
Question 34 True or False?link-buildinglding tactics require building a relationship in order to work
True
False
Question 35 When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
Request a link from them
Deliver value to them
Pitch an idea for a piece they can write
Tell them how important you are
Question 36 Choose all that apply. What are the most important things to do when replying to press request alerts?
Respond quickly
Include an image or video
Give the journalist exactly the inforamtion they want
Make sure they know how authoritative your site is
Question 37 True or False ? Backlinks build authority
True
False
Question 38 What are rich results?
Google response to a users search query
Visually enhanced search results that provide supplemental information to the title URL, and meta description of a web page
A standardized format for providing information about a page and classifying the page content
A markup language
Question 39 Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitins in search results and wants to improve their ranking and click through rate. How should Jo go about optimizing the Papier website for this goal?
Add structured data to the product pages to display reviews and ratings data in rich results and optimize the pages meta descripition
Implement a tclusterseter content strategy to create blog postes and a pillar page on the topic of stationery.
Submit their sitemap to Google Search Console and resolve any duplicate content issues and crawling errors.
Question 40 What kind of company would benefit form the site links rich snippet?
All companies can benefit form site links rich snippets
A company with a large webiste, recongnizable brand, and high search traffic.
A company with a smaller, highly targeted website.
A company that hae-commercemerce store which sells products online
Question 41 True or False? Structured data is a markup language
True
False
Question 42 When should you decide to work with a developer to implemnt structured data on a page?
When there are multiple schema markups that you want to implemtnet on a single page
When you are unable to use a plugin to add structured data to your website
You should always work with a developer to implement structured data
When there are a large number of required or recommended properties in a markup
Question 43 What too can you use to test for errors in structured data markup?
Google’s Structured Data Testing Tool
Google’s Rich Result Tools
Google’s Pagespeed Insights
Both A & B
Question 44 Why is over-optimizing bad?
You can’t collect any impactful data to inform your next steps
Google will be confused and unable to crawl your site
You won’t be able to update a page after a certain number of changes
It will trigger a penalty in Google
Question 45 If you track nothing else for SEO, make sure you track
Organic Traffic
Clickthrough rate
Conversion rate
Impressions
Question 46 True or False? No matter what SEO tool you use, the metrics will be exactly the same.
True
False
Question 47 True or False? Domain authority is a ranking factor in Google’s algorithms
True
False
Question 48 Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main propage apge. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on SEOe seo of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
Question 49 Why would you want to run competitive analyses of keywords?
To figure out what keywords your webpages are currently ranking for
To determine whether you should be targeting a long tail keyword or a head term
To ensure the keywords you’re targeting are aligned with your audience
You shouldn’ta run a competitive analysis of keywords
Question 50 What is the recommended format for implementing schema markup?
Google Tag Manager
HTML
JSON-LD
None of the above
Question 51 What kind of heading tag should you use for subtitles on a page?
H1
H2
H3
B or C
Question 52 How long should your page’s title tag be?
Under 60 characters
Under 120 characters
Over 60 characters
As long as possible
Question 53 Which of these is a strategy to determine the internal linking structure of a website?
Pyramids
Schema
Canonicalization
Topic clusters
Question 54 Choose all that apply. Which of these tacts will help improve your website’s internal linking?
Add a related post section to your blog
Audit your robots.txt file
Create more blog posts and web pages
Create a pillar page and topic cluster
Question 55 Which of these is an example of a top level domain?
www.
.org
https://
All of the above
Question 56 True or False? It is a best practice to make your URLs as long and descriptive as possible
True
False
Question 57 Zoe is a digital marketer at graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
Perform an SEO audit offirm'sfirms website to determine if there are any crawl errors or content gaps
Set a SMART goal and establish KPI’s to track if her SEO efforts are successful
Outline a content calendar for the quarter, including target keywords with high search volume
Question 58 When performing keyword research, how can you determine which keywords you should create content for?
Define topics that you want your business to be known for then find long- tail keywords within that topic area.
Perform a competitor analysis to see what keywords your competitors are ranking for
Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
Both A & B
Question 59 True or False? When you make a change to a page, Google immediately crawls it.
True
False
Question 60 True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
True
False
The blog discusses the Hubspot SEO Certification Exam Question and Answers for the yearattempting 2023. It provides insights and tips on how to prepare for the exam and pass it with flying colors. The article covers various topics, including on-page and off-page optimization, keyword research, and link building. It also emphasizes the importance of staying up-to-date with the latest SEO trends and best practices to excel in the field. All The Best!
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